Paleo / Primal / Bacon / CleanEats Lifestyle
In my creating of this blog I had always wanted to do book reviews, now don’t think I am a professional New York Times book reviewer, I am not. I just want to let my followers know what I think is a good read into the food and health world. Not all books will be geared towards the Paleo / Primal world, but instead geared towards eating clean and the ins and outs of the food industry. That is where we start today, with the food industry.
The book “Salt Sugar Fat : How the Food Giants Hooked Us” by Michael Moss was probably the most interesting book I have read in a long time. My current reading obsessions have been everything related to cooking and food. This one caught my eye because it deals with the backdoor politics of the “Food Giants” like Kraft, Nabisco, Hershey, Coke, etc.. It dives into details that I never thought imaginable. Here is the outline of the book from Amazon:
Every year, the average American eats thirty-three pounds of cheese and seventy pounds of sugar. Every day, we ingest 8,500 milligrams of salt, double the recommended amount, almost none of which comes from the shakers on our table. It comes from processed food, an industry that hauls in $1 trillion in annual sales. In Salt Sugar Fat, Pulitzer Prize–winning investigative reporter Michael Moss shows how we ended up here. Featuring examples from Kraft, Coca-Cola, Lunchables, Frito-Lay, Nestlé, Oreos, Capri Sun, and many more, Moss’s explosive, empowering narrative is grounded in meticulous, eye-opening research. He takes us into labs where scientists calculate the “bliss point” of sugary beverages, unearths marketing techniques taken straight from tobacco company playbooks, and talks to concerned insiders who make startling confessions. Just as millions of “heavy users” are addicted to salt, sugar, and fat, so too are the companies that peddle them. You will never look at a nutrition label the same way again.
The author Michael Moss really spent his time researching this book, it is laid out so well. Normally I can’t get through a scientific book but this one I could not put down. He interviewed tons of people throughout the “Food Giants” that were behind the major developments in food manufacturing.
One of the stories that stuck out to me was an interview with a former Coca-Cola Vice President. Now I should have taken notes and quotes while reading but I didn’t so you will have to bear with me. This said Coke VP was in charge of bringing Coca-Cola to Brazil. Upon many trips to Brazil to set-up shop, this VP realized he didn’t want Coke to invade this poor country. He figured that people who made no money would spend every last penny they had to buy Coca-Cola because they would get addicted to it just like the rest of the world. Once back in Atlanta the VP went in front of the board and discussed his concerns with the Brazil venture and he was ousted not long after. A man standing up for what he believed in was fired, I am sure it happens more often than not. Coke wasn’t going to let one person stand in there way of making billions of dollars from a poor population.
This was just one of the many stories from ex-insiders. It also goes into depth about the science of making us crave food. These companies have hundreds if not thousands of scientists working hard to make us crave the food they make. Hence the title of the book “Salt Sugar Fat”, if you have a combination of all 3 in food, your body will crave it and want to eat more of them just like Lay’s slogan “Betcha’ can’t eat just one” which is also talked about in the end of the book.
This book really opened my eyes not only in the science sense of food but also how they market the food. I would highly recommend this book to anyone interested in food, even if you already eat a clean and healthy diet this book will further reiterate why it is important to eat clean. This should be a standard read for anyone interested in food and or marketing. I will be reading this one again!